About
A site about where beer is now, and who publishes the numbers
The American brewing industry spent twenty years going in one direction. In 2024 the direction changed, and the figures that show it are published annually by organisations any reader can go and check.
This site is organised in four parts. The Numbers and Who Counts Them works through the brewery count, market share and the shipment data the federal figures are built from — the Brewers Association, the Beer Institute and the Alcohol and Tobacco Tax and Trade Bureau, each with a different scope and a different lag. What Is Actually Being Brewed follows the styles: the swing back to lager, the three sub-styles now sitting under the name IPA, hard seltzer's rise and write-down, and the no-alcohol brewing that turned into the one category still climbing.
The Breweries Themselves is about named companies and how they are owned — Stone inside Sapporo, Dogfish Head inside Boston Beer, the taproom-only model at Tree House and Trillium, the allocation problem at Cantillon, the six Trappist breweries. Where It Came From is the short historical section: a purity law of 1516, a pale lager first brewed at Plzeň in 1842, a pure yeast culture isolated at Carlsberg in 1883, and the statistical test a Guinness brewer published in 1908.
Every figure on the site is attributed to the body that published it, and any number that will go stale carries the year it was taken inside the sentence. The archive lists all 26 pieces in one place.